Item: Focus Insite
Rating: 1.5
Author: Tom Blake

Focus Insite is a paid focus group company that helps connect researchers with participants. And it promotes itself as a fun and easy side hustle that can help you pay your bills.

But is Focus Insite legit? And how does this company stack up against other popular paid focus group opportunities?

This Focus Insite review is sharing how it works and what other participants have to say about their experiences so you can decide if it's right for you.

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Key Takeaways:

Focus Insite connects participants and researchers to take part in different studies
There are in-person and online studies
You get paid with gift cards or prepaid cash cards if you complete a study
Most online Focus Insite reviews are negative and people can't qualify for studies
We don't recommend signing up for Focus Insite

Is Focus Insite Legit?

Focus Insite is legit and helps people find focus groups and paid market research opportunities. However, it has many negative online reviews, with participants saying it's almost impossible to actually qualify for a paid study. For this reason, we don't think it's worth signing up for.

In fact, here's what some recent Focus Insite reviews on Reddit have to say:

“I applied to several of their focus groups and not once have they contacted me. I understand that they're looking for certain people but how is it that I don't qualify for a single focus group???”
“I signed up for their emails, and applied for 20+ studies I felt I could have potentially qualified for and never heard a thing.”
“Their Facebook page is full of what seems to be only spam/scams posted as reviews. The BBB reviews and the responses to them don't inspire confidence.”

Focus Insite's website states that it can get up to 10,000 responses for a single study. So, your odds of actually qualifying for a paid opportunity are slim.

This is why we suggest alternatives like User Interviews or Respondent. Both of these focus group and interview platforms have way higher success rates for participants and more studies.

What Is Focus Insite & What Does It Offer?

Focus Insite provides qualitative market research services and helps both researchers seeking to set up studies and the individuals that take part in the studies. It provides research opportunities on a range of topics like consumer experiences, business to business studies, and studies specifically for those in the healthcare profession like doctors, nurses, and other medical professionals.

The platform is similar to companies like FocusGroup.com and Focus Group Panel. And at first glance, it seems like an easy way to earn money online without paying anything.

You can sign up for free with your email. You then complete a short intake questionnaire that includes basic demographic information including age, income, level of income, and marital status.

From there, Focus Insite emails you about new study and interview opportunities you might qualify for. If you're interested in a study, you submit a qualification survey. If you meet all the criteria, you might get contacted by phone for a final screening where you’ll be asked more questions to make sure you’re the right fit. These surveys are then passed along to the researcher who’s conducting the study and they will choose the participants they want. If you’re chosen, you’ll get a call from Focus Insite to coordinate and schedule the session whether it’s online or in person.

New studies are added everyday and cover a broad array of topics. Some past study titles include: “Whiskey,” “Pet Parents,” “College Students and Finances,” “Influencers and Content Creators,” “Hair Care Professionals,” and “Auto Insurance Claims Specialists.”

How Much Does Focus Insite Pay?

How much Focus Insite studies pay varies greatly based on the studies. For example, a 20 to 30 minute online survey or consumer panel may pay $50, while a two to three hour focus group may pay upwards of $250.

The tough part is actually qualifying for a study. Based on all the negative reviews online, it seems like most people apply to dozens of studies but never qualify, so people earn nothing.

If you manage to qualify for a study and complete it, you get paid within a week. Focus Insite lets you redeem free gift cards, prepaid Visa cards, or prepaid Mastercards.

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Earning Potential – Is It Easy To Find Paid Studies?

It’s hard to say for certain how easy or hard it is to actually get picked for a paid study since so much depends on the requirements for each study. That said, many comments and reviews we found mentioned that although they completed a number of qualifying surveys, they were never contacted afterwards or chosen to participate.

There seems to be more opportunities for those who work in a specific field like healthcare or for certain business sectors, so if you’re in one of these professions you may have better luck finding paid studies. But you could also use platforms like Sermo or Rare Patient Voices that are more specialized and pay more anyways.

Is Focus Insite A Scam?

No, Focus Insite isn’t a scam but it’s not exactly the money-making jackpot that you may hope it is. For some, it may be able to generate a little extra income if you make it a point to stay informed and respond to all the requests to complete qualifying surveys, but others may not have any luck and find the whole experience a bust.

The company claims you can increase your chances of participating in study by making sure you answer all the questions on your initial survey and include a working phone and email address. However, we still think this platform is a bit of a dud.

It's not a downright scam like some companies out there, such as Apex Focus Group. But this is a pretty lackluster side hustle overall.

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Pros & Cons

Pros:

Free to sign up for
New studies get posted regularly

Cons:

Many negative online reviews
Incredibly difficult to qualify for studies and paid opportunities
No PayPal or bank transfer rewards

Better Alternatives To Focus Insite

We don't suggest using Focus Insite since almost no one has made money with it. Plus, there are plenty of legit market research opportunities or ways to get paid for your advice. Here are some of our favorites:

All of these options are way more reliable than Focus Insite. And we've tested and cashed out with these alternatives here at WebMonkey as well.

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Who Can Sign Up?

Anyone is welcome to sign up to be included in the Focus Insite database, and there are no requirements to register with the company. However, each study will have its own criteria (some quite strict) for who they’ll accept, so there’s no way to know ahead of time what you’ll qualify for.

Is There Customer Service?

If you’re interested in signing up or learning more about Focus Insite you can call the company at 888-8-FOCUS-1 (888-836-2871), or email at [email protected]. They also have an online information request form you can access by clicking the “contact” link on the website.

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Final Thoughts

I hope our Focus Insite review helps you decide if this paid focus group opportunity is worth your time or not.

Personally, I'm skipping this website after reading the negative online reviews. Plus, there are tons of legit cash surveys or paid market research alternatives you can consider too.

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